Trump’s first day,and his new crypto coin is already going through the roof.

Trump’s so-called “memecoin” went from less than $10 on Saturday morning to as high as $74.59 before losing some of its value on Monday. It was released on Friday night. The $TRUMP token, which has been criticized by ethics experts, was last selling at $33.88, according to CoinGecko, a website that tracks cryptocurrency prices.